LET’S WORK TOGTHER
DR AYESHA TAYLOR-CAMARA
WHO AM I?
I’m a mixed methods researcher with a passion for designing research and delivering insights that help you better understand how your content, marketing, and brand resonate with your existing and prospective audience.
I am eager to continuously bridge the gaps between academia and the media industries and have a PhD in film and television studies, where I developed an alternative framework for thinking about the value of media and entertainment experiences that is not centred on value for money.
My research expertise is in understanding the role and value of the media industries within our everyday lives, and my current research interests are in the future of film and television streaming, audio entertainment, and the impact of generative AI on the media industries.
MY CV TL;DR
Survey Design & Management - Designing and fielding surveys that give marketing and content teams insight into audience thoughts, needs and wants.
End-to-end Research Management - Identifying appropriate methodologies based on business and research objectives to understand and represent the voices of existing and prospective audiences.
Brand Insight and Tracking - Management, analysis and reporting of global brand tracking that explores brand awareness and perceptions within the competitive market across multiple countries.
Concept and Pilot Testing - Managing efficient and consistent concept and pilot testing approaches to identify audience appeal to inform editorial development and guide greenlight and commissioning decisions.
Marketing Asset Evaluation and Measurement - Designing research to evaluate and measure marketing asset appeal and impact.
IP & Talent Partnership Potential - Developing mixed-method approaches for identifying potential investable talent and IP among audiences to guide acquisition and talent partnerships.
Content & Audience Deep-Dives - Supporting commissioning and marketing strategies by designing and conducting research approaches to identify new content opportunities and audience segments across Linear TV, VOD and Audio Entertainment.
Product and Content Performance Reporting - Evaluative research into content and product performance to inform content and product strategy.
CAREER HISTORY
IT ALL BEGINS WITH A QUESTION
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IT ALL BEGINS WITH A QUESTION ✦
